Getting certified in Facebook

Since I’m on my phone so much I thought i’d get my PHD in Facebook & Instagram marketing. (jk)

I am on my way to be certified in Facebook blueprint, which allows marketers to take courses in order to better their advertising & marketing skills when it comes to Facebook & Instagram.

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As I am currently enrolled at St. Lawerence College in the Advertising & Marketing communications program, I know my days of learning will not stop after I graduate.

In my Emerging trends in marketing technology course we are learning to keep following our independent learning by working on certifications online.

I chose Facebook Blueprint because I thought it would help me in my placement this semester as I would be helping a local non-profit promote an event online through social media.

I am almost finished Facebook Blueprint Exam 310 – 101 Advertising core competencies and Ive learned so far the following areas:

1. Targeting core audiences, custom audiences & lookalike audiences

2. Facebook & TV

3. Ad auction & delivery overview

4. facebook & Instagram

5. Extend your campaign reach with audience network

6. introduction to facebook pages

7. Instagram buying objectives

8. brand best practices

9. Video views/ Video ads

10. how to drive actions online, in store and in mobile apps

11. Using Facebook Pixel to Measure, Optimize, and Build Audiences for Campaigns

12. Audience Insights

I thought originally i’d be done and onto the next exam for Facebook Blueprint but i didn’t factor in how much my placement, 5 other courses & work would push my deadlines back i had originally made.

It is hard to keep learning more when you have 5 other classes to learn. My dates have moved back a bit but my other two certifications are going as scheduled.

If you feel like you would like to update yourself in the basics of Facebook Blueprint, and learn how you can promote your business, or how to help others promote their business/products i’d highly recommend it!

-Marki