Why isn’t just asking for donations enough? – Charity: Water

From the ALS #icebucketchallenge, the idea of charities creating viral challenges to keep themselves relevant to ensure their voices are heard when looking for donations.

You would think when you hear a local town in need of clean water people would be throwing money their way in order to help those people.

Charities and non-profit organizations want people to see them just as much as a high powered brand wants their customers to see them and buy from them. Every one is marketing on social media in hopes of creating something so legendary it becomes viral in order to create an annual bout of brand awareness.

Unlike a brand, Charities need to be seen by people in order to keep their efforts going in the form of donations. All charities are in need of a strong idea to create awareness of their cause and hopefully bring in donations.

I was assigned a project in my critical thinking class to come up with a creative way to get people to donate to The Advertising Marketing Communication’s Charity: water project.

The Charity’s purpose is to build clean water projects so that communities in need will have access to clean drinking water.

I thought of creating a challenge #nowaterfor24hrs where people could go without clean water for 24 hours and get the idea of how much we need clean drinking water to survive.

i realized how this ‘Viral’ challenge could go horribly wrong as people could get ill over dehydration or people would drink dirty water from a creek and catch something.

But THATS THE IDEA of the challenge, it makes you realize how much we take clean water for granted, we:

1. Brush our teeth with it

2. flush the toilet

3. wash our face

4. shower

5. cook

6. clean

7. pets

8. half bottle waters left up in your room you just dump down the drain

9. fill up water balloons

10. clean makeup brushes

11. laundry

12. fill up your pool

13. water your garden

We use water daily, and imagine not having access to do any of those things?

I am asking my readers, friends family & people who just creep my profile time to time to donate to this amazing initiative. 100% of the money will be used to build clean water projects, and when complete, Charity Water will circulate photos and GPS coordinates so you can see the community you helped.

Link to Donate:

https://my.charitywater.org/amc/st-lawrence-college-amc-students

Thank you!

Marki xx

“We must use our marketing powers for good not evil.”